Video for Finished Projects

WCARA - Westmoreland County Ambulance and Rescue Association

WCARA purchased "Andy the Ambulance" through a federal grant to be used at public relation events through out Westmoreland County.  They approached Captured Identity to design a vinyl graphic to go on the side of Andy to promote thier orginization.  A new identity / logo was designed for the WCARA and a vinyl graphic was applied to "Andy".  This allows the public to know were "Andy" is from.

Recognized for Community Service

I was recognized today by the Pittsburgh Tribune Review for a volunteer service I provide to the community.  I work with Adamsburg and Community Volunteer Fire Department teaching Fire Prevention.  This is something personal to me since my own home was taken in a fire, and I lost a Great Dane in the incident.

FIRE SAFETY STARTS YOUNG

Date: 10-09-09

Adamsburg Volunteer Fire department firefighter and engine driver Rick Smith (above left) helps Jason Fait, the station's fire prevention educator and program director, outfit West Hempfield Elementary School kindergartner Noah Zadroga, 5, in full survival gear Thursday. Fait conducted a Stop,Drop, and Roll program for Amy Weber's kindergarten class then offered the youngsters a ride in the station's fire truck in the school parking lot.

CD Warehouse - Vehicle Vinyl Graphics - Design and Install

CD Warehouse had purchased a plain white box truck with the plan of using it for moving product and advertising. The goal CD warehouse wanted to achieve was to have a mobile billboard that advertised their business while parked in front of one of their two locations.

CAPTURED IDENTITY provided the design for the box truck vinyl graphics and installed them on the truck.

What is "IDENTITY" and why should you "CAPTURE" yours?

Identity is a combination of color schemes, designs, words, etc., that a firm, business, or individual employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm, small business, or individual views itself, how it wishes to be viewed by others, and how others recognize and remember it. Your identity is "out there" sensory-experience conveyed by things such as a logo, a name, a slogan, stationery, uniforms, a building, and marketing and advertising schemes. Identity is either strong or weak (not positive, negative, or neutral like an image) and is more or less permanent unless changed deliberately.

With this said the most important part of your identity when it is related to marketing, and advertising is that your identity is either weak or strong. This means that people either know your brand or not. Striving for a positive image, which all companies should, does not mean you will automatically have a strong identity. You must take steps to build your brand or image. If you do not work hard, get your name out there, and label your brand you will not have a strong identity. As stated your identity is permanent, unless YOU decide to change it. By using positive marketing and advertising methods, and having a reputable product you can build a strong identity, and have a successful brand.

Capturing your identity makes sure that you present your brand in a positive manner. Putting your brand out into the world is a big step for any business. “Hoping and Praying” for a strong identity does not work. You must make sure that you control what is said about your brand. You need to make sure that the correct message is getting to the public.

YOU CONTROL YOUR OWN BRANDS DESTINY. TAKE CONTROL TODAY.

CAPTURED IDENTITY RELEASES NEW MARKETING PRODUCT

CAPTURED IDENTITY designs a new design for Fire Department and EMS Services license plates and tee shirts. The goal is to use the new design as a trademark brand by CAPTURED IDENTITY for many Fire Departments and EMS Services in the near future.

If you are intrested in having a logo design, license plate, or Identity Package done for you orginization please contact us first for information.

email: CAPTURED IDENTITY

website: http://www.capturedidentity.com/

Superior Security Systems - Vinyl Decals

Superior Security System needed new graphic designed for the doors of both thier vehicles. The above design is based on the yard signs Superior Security System places at the businesses, and residences they protect.

Superior Security Systems

Plastering by Kalna - Business Card

Plastering by Kalna needed a new business card design that went along with thier new identity. Plastering by kalna has never utilized a design service for thier cards and now sees the difference between generic business cards and utilizing a quality design service.

Greensburg Chimney Sweep - Logo and Business Card

Greensburg Chimney Sweep needed a new logo and identity package that went along with thier new logo. CAPTURED IDENTITY designed a new logo and business card for Greensburg Chimney Sweep.